This project contains everything you need to start and run your own business!

This guide covering all aspects of starting up - from developing a business idea and setting up a company to marketing your new business, getting that first sale and making the most of the latest tech developments.

Full of great advice from start-up experts, it's packed with case studies of people who've successfully started their own businesses.


  • Startup idea validation
  • Product-Market fit
  • Business Model Canvas for Startups
  • How to Raise Money for Startup
  • How to value a startup
  • Startup Lifecycle
  • Startup financial models
  • Pitch deck for startups
  • Questions/Answers with Investors
  • Top Fundraising Mistakes by Founders
  • Go-to-Market Best Practices for Startups
  • Business Insurance
  • Fundraising
    • Fundraising cold email
    • Seed Fundraising — Term Sheet Problems
    • When Investors Say Yes but Mean No
    • How to Request an Introduction
    • Tops-down, bottoms-up investors
    • How to raise money from friends and family
    • Raising Money in Today's World
    • Pre-seed is the new seed
    • How do VCs make money?
    • The #1 thing most people do wrong when they fundraise
    • Questions Early Stage VCs May Ask You
    • How to close investors
    • 11 Fundraising Secrets from 1600 Startups
    • Early-stage valuations for startups